SoFi Returns to Crypto With BTC and ETH Trading
SoFi Technologies is officially stepping back into the cryptocurrency arena—this time with an even broader vision. After pausing its digital asset services in 2023, the San Francisco-based financial platform is preparing to relaunch crypto trading, starting with Bitcoin (BTC) and Ethereum (ETH) later this year.
But that’s just the beginning. SoFi has revealed it’s building a full-fledged crypto ecosystem, including stablecoins, crypto-backed loans, staking rewards, and custody services—signaling a significant strategic shift for the fintech firm.
Why SoFi Left—and What’s Changed in 2025
SoFi’s first crypto chapter began in 2019 when it became one of the few platforms to secure a New York BitLicense, a requirement to legally operate in the state’s strict financial environment. For a while, SoFi allowed users to buy and sell crypto assets directly within its app.
But in 2023, amid market volatility and shifting regulations, SoFi voluntarily exited the crypto space, citing a need for “careful reconsideration.”
Fast forward to 2025—and the regulatory climate has changed dramatically. In May 2025, the Office of the Comptroller of the Currency (OCC) issued updated guidance allowing nationally chartered banks—like SoFi Bank, N.A.—to custody digital assets and offer crypto services. This new clarity opened the door for SoFi’s return.
What Crypto Features Will SoFi Offer?
SoFi’s crypto relaunch isn’t just a return—it’s a transformation. According to its June announcement, here’s what users can expect in the near future:
- Bitcoin (BTC) and Ethereum (ETH) trading
- Stablecoin support
- Crypto staking for supported assets
- Crypto-collateralized loans
- Secure custody through SoFi Bank, N.A.
“The future of financial services is being completely reinvented through innovations in crypto, digital assets, and blockchain,” said CEO Anthony Noto.
“We will continue to stand alone in offering our members unmatched products and services as the only digital one-stop shop for their financial needs.”
Want to Read the article Fed Chair Powell Supports Crypto Regulation, Calls It “Great Thing”
Beyond Trading: A Full Crypto Integration
Unlike its earlier crypto offerings, this time SoFi is leaning into crypto integration at the infrastructure level. That means the company isn’t just offering trading features—it’s embedding blockchain into various parts of its ecosystem:
- Payments via blockchain rails
- High-yield savings tied to crypto assets
- Automated investing with crypto allocations
- Education hubs to guide new investors through the digital asset world
The company says many of these features are currently under development and will roll out gradually across 2025. While SoFi didn’t provide exact launch dates, insiders suggest the phased rollout will begin by Q3, with full implementation expected in early 2026.
Market Reaction and Future Outlook
SoFi’s return to crypto comes at a pivotal time for crypto and traditional finance (TradFi) convergence. Shares of SoFi Technologies (SOFI) rose slightly by 0.7% to $15.96 following the announcement, continuing a 13% gain year-to-date.
More importantly, the company’s re-entry reflects a broader industry trend: major financial institutions are re-embracing digital assets as regulatory clarity improves and customer demand returns.
This shift has been accelerated by pro-crypto regulatory signals from President Donald Trump’s administration in early 2025, which eased the path for banks and fintechs to explore blockchain and decentralized finance.
Final Thoughts: A Strategic Reawakening
SoFi’s return to the crypto market isn’t a one-off feature—it’s a strategic reawakening that positions the company as a leader in next-generation finance. From custody to crypto loans to staking, SoFi is setting the stage to become a trusted gateway between traditional banking and Web3.
With its strong regulatory footing, robust banking infrastructure, and growing tech stack, SoFi may become a blueprint for how modern financial services embrace crypto in a sustainable, compliant way.
Sources:
- Official SoFi Technologies Announcement (June 2025)
- OCC Interpretive Letter, May 2025
- CoinDesk & Bloomberg Financial Coverage
- SoFi Q1 Earnings Call, January 2025
Post a Comment