Jay-Z shares why he chose Bad Bunny for Super Bowl 2026
Jay-Z has broken his silence on one of the more politically charged decisions of his tenure running Roc Nation's Super Bowl halftime program,
An illustrative image related to: Jay-Z shares why he chose Bad Bunny for Super Bowl 2026, highlighting key aspects of the story. | Image source: Geo News
Jay-Z shares why he chose Bad Bunny for Super Bowl 2026
Jay-Z has broken his silence on one of the more politically charged decisions of his tenure running Roc Nation's Super Bowl halftime program, defending his choice of Bad Bunny as the 2026 headliner and pushing back on the backlash it generated.
Speaking to GQ in his first cover storyline in nearly a decade, the rap mogul was unapologetic about the selection, which drew evaluation from some right-wing figures including President Trump.
"I think everyone should experience music in its totality. For a lot of years, only one side of music was represented. We had the opportunity to create a more balanced picture of what popular music is today. These are the biggest artists in the world," he said.
"I didn't pick some indie creative from Portland. This is the most-streamed creative globally. It's approval, 'Let's let him play,'" he said, before adding with a laugh: "It's Rihanna!"
The content conversation also gave Jay-Z the opportunity to reflect on his previous Super Bowl halftime pick, Kendrick Lamar, who performed in the midst of his high-account feud with Drake.
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